Your Digital Portfolio
In my last post I wrote about how to show, don’t tell, as you look...
Stephanie Schwab
Stephanie Schwab Job Searching in a New Media World
It’s well-documented that it’s harder than ever to land a job. The reasons are myriad...
Highs and Lows in the Parent Blogging World
There’s never a dull moment in the parent blogging world. This past month has brought...
Disclosures for Bloggers and Brands
Recently, the FTC released updated guidelines for disclosure in advertising. This 2013 update, titled “.com...
Don’t Bite the Brand That Feeds You
There’s been a bit of a kerfuffle in the parenting/lifestyle blogosphere this past weekend, related...
When Small Businesses Shouldn’t Do Social Media
I talk to a lot of owners of small companies and I get asked all...
3 Blogging Lessons from Parenting Bloggers
I have a confession to make. I’m jealous of parenting bloggers. There, I said it. ...
Five Social Media Trends for 2013
You be the judge – did I hit my 2011 and 2012 predictions correctly? Assuming...
The Influencer Continuum Model for Influencer Engagement
Jumpstart your blogger and influencer outreach programs with engagement ideas and a useful model for influence marketing.
Making the Most of In-Person Blogger Events
Four ideas for effective brand engagement, and success, at blogger conferences, including BlogHer, Mom 2.0 Summit, New Media Expo and…
The Glossy Veneer of Professionalism
A pretty front end and lots of followers says nothing about a service provider's ability to deliver professional work on…
Kids Are The Future of Social Media
A recent social media conference focused on families and children uncovers the hidden gems of our social media future.