What is responsive web design?

Web design in Calgary that has responsiveness in mind, will involve the building of sites that can automatically adjust their design and content elements to the appropriate scale according to the size of the screen they’re being viewed on. This stops users from having to resize and zoom in and out; annoying but essential actions that have to be taken when viewing a site that’s non-responsive, and which often lead to users abandoning a site and looking elsewhere.

Responsive design also prevents business owners from having to design different websites for different devices that their visitors may choose to use; a lengthy and costly process that can easily be avoided.

Here are 5 factors that make responsive web design essential for all businesses:

1. It gives users an enhanced experience

A site that a user visits on their mobile device and which doesn’t have good resolution, takes a long time to load, or which is impossible to read without zooming in and out or endlessly scrolling, tells them that their experience isn’t important to you, the business owner.

A website that has been designed responsively will give users and potential customers a much better impression of your company as a whole, and make them far more likely to buy from you.

2. It can impact your Google rankings

Google gives preference to websites that have been designed with responsiveness in mind, so when combined with other factors related to search engine optimization, or SEO, a responsive website could help give you a boost in the search engine results.

3. It can optimize traffic

More than half of users worldwide access the internet on mobile devices, highlighting the importance of a website that can be viewed on smaller screens with ease. Once your businesses website has been designed responsively, you should notice an increase in visitors, and possibly an increase in sales, too.

4. It’s more cost-effective

Designing, developing and maintaining a different website for different users on different devices, isn’t just a time consuming affair, but a costly one. Responsive design, on the other hand, gives you one perfectly performing website whatever device users happen to view it on, and eliminates not just the cost of designing multiple websites, but the cost of maintaining them, too.

5. It’s easier to maintain

When you choose an experienced responsive web design company in Calgary, your new website will be designed in such a way that making changes to it yourself isn’t just possible, but is quick and easy, too.

Responsive web design is all about maximizing your business and promoting your brand, and when done right, it can give users a much slicker and enjoyable experience. Not only will they be far more likely to return again and again, but they will also be more likely to recommend it to others, and further increase your audience and customer base.

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In fact, you’re missing out if your business doesn’t have a strong social media presence because, in 2022, the amount of time adults use social media across all platforms is higher than ever at 95 minutes per day. 

If that’s not enough, according to a survey by Pew Research Center, 56% of Internet-connected adults have multiple social media accounts. This means that your business should be active on multiple social networks to reach the broadest audience.

As you grow your business, you will learn the importance of social media presence in this digital age. Here are five businesses’ thoughts on the importance of having a strong social media presence today.

1. Build Brand Awareness

Cruise America, one of the largest RV rental companies in the United States uses social media frequently as part of its digital marketing strategy. The company says that social media is one of the best ways to build brand awareness because so many people log in to various platforms every day. Your target audience is likely on one platform or another, so figuring out what platforms are ideal and then utilizing them can significantly boost brand awareness. 

2. Engage With Customers

The ability to engage with customers online is one of the biggest reasons to strengthen your social media presence. The Lash Professional shares valuable content for its potential customers to engage with the brand organically. By posting content that is relevant and helpful to lash artists, the company is able to reach its target audience. Make sure to respond to comments and questions from consumers to promote brand authenticity. 

3. Share Products and Promotions

SaharaCase, an e-commerce retailer of phone cases and other device accessories, uses social media to promote the release of new products and promotions the brand runs. Platforms like Instagram and Facebook are great for spreading the word about sales or new product roll-outs. With a business account, you can even link to products to make conversions happen easily. Use social media profiles as an extension on your business’s website to post about products that your target audience might be interested in.

4. Build Trust

Building trust with your audience is another key reason why being present on social media platforms is important for businesses. INTUEAT, the Colorado-based personal chef service provider shares that social media has been an effective means of building trust with their potential customers. One way to do this is to share testimonials or reviews with your followers. Be sure to have someone on your team managing your social media channels who can respond to comments and messages from users.

5. Share Your Work/Results

Especially for businesses like Alisha Taylor Interiors, an Arizona-based interior design company, showing off the work your team has done is important in gaining interest. Social platforms are the best places to share images or videos of your service offerings. Users who see your portfolio displayed on social media will be more likely to trust in your services. Post professional photos or videos of your products or services as samples for prospective customers to refer to when making a decision. 

As you can see, there are plenty of reasons why being active on social networks as a business is important. Implement these social media strategies to grow your brand awareness, build trust, and gain customers in the coming year! 

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1. Your beliefs. 

Set a goal. What are your company’s values? Do you value quality and speed? Is your objective to meet every deadline and get a free case if you miss one? Your lab’s mission informs clients of its goals. It should benefit clients. 

“We guarantee every case on time, or it’s on us!” is your mission statement. This shows existing and future clients that your lab will never miss a deadline. They don’t want a patient in the chair ready to seat their new crown that they spent thousands of dollars on just to contact the lab and find out they won’t have it that day. It’s unprofessional and makes the doctor seem disorganized to the patient, costing you. 

Consistency also helps. You can’t establish a good business by missing your mission statement. Hand-checking every case before it leaves the lab helps maintain consistency. This prevents work from being sent out with visible defects like open contacts, tight nightguards, or off shades.

2. Specials

Specials and promotions attract new customers. New physicians should pick a lab promotion for a sluggish area. For instance, Stomadent Labs does a great job of this with their new client special. Send potential clients a letter, email, or brochure with a nightguard or sportsguard discount. 

If you want more pressable work, try half-off an Emax crown coupon. If you want more milled zirconia, consider a complimentary single-unit full-contour crown. 

Freebies remove risk and are terrific incentives. Sending you a case to test doesn’t cost the doctor anything. If they like your work, you get an account. If not, no damage done. 

Send tailored marketing to doctors not using your lab for current accounts. To attract a doctor who exclusively does crown and bridge with you, give a discount on a denture or orthodontic appliance. If your lab lacks denture or ortho departments, offer something different. To entice a customer to give you an implant case, offer a complimentary crown over an implant. You’ll get additional implant work if they like it. It’s smart to prioritize getting implant cases from physicians over your competitors since they’re lucrative. 

Time-sensitive marketing. Give the promotion a deadline so the doctor doesn’t ignore it because it’s not urgent. Make it “one time use per doctor” to prevent physicians from scanning and printing the coupon and attaching it to many cases. You may also track what worked and what didn’t. After a month, you know how many fliers were returned for usage and how many weren’t. Plan specials with this data. 

3. Social media 

Today, labs must be online. Create Linked In, Instagram, and Facebook pages for your lab and update them often. Post something on each of them everyday, or at least weekly. 

You don’t need to write distinct posts for each platform if you post the same content. 

These posts might be as basic as a wax-up, a zirconia crown in the CAD system before milling and sintering, or a technician working. Try photographing every prosthesis before it leaves the lab and publishing one a day. 

You may also produce an instructional article where the technician leads you through their process to educate clients on prosthesis design. Take a before-and-after photo of your diagnostic wax for social media and SEO.

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Here are four holiday marketing campaign ideas from business owners in the e-commerce space to help make this year a huge success.

Top Holiday Marketing Trends for E-Commerce Businesses

The holidays are people’s excuse to splurge on gifts for their loved ones and sometimes even themselves. Your business can be strategic as an online retailer this season to get the most sales possible before the new year comes. 

1. Run Limited-Time Holiday Promotions

A representative from Zoe Print says, “Create a sense of urgency for potential customers by running limited-time sales during the holiday season.” Limiting a sale to a short period like 48 or 72 hours can have an effect on a user’s motivation to purchase something before time runs out. Don’t just run one promotion, but rather several flash sales throughout the months of November and December on popular products for short periods. Make sure to promote the upcoming sales beforehand to build anticipation and excitement around your products.

2. Utilize Email Campaigns

The Lash Professional recommends focusing marketing efforts on email campaigns promoting any holiday sales your business is running. The company’s target audience is primarily lash artists who apply eyelash extensions for clients. During the time leading up to Christmas and New Year’s Eve, many people are looking to get their lashes done for holiday parties. This means that lash techs are looking for sales on lash products to use on clients. Email campaigns are an effective means to boost e-commerce sales, especially during the holidays. 

3. Start Black Friday Sales Early

In recent years, many online retailers have started running Black Friday sales even before Thanksgiving to encourage customers to buy their discounted products. SaharaCase, an online tech accessory store recommends starting your Black Friday holiday deals on the Monday before Thanksgiving. This gives people time to browse your product offerings and find exactly what they are looking for without feeling rushed and overwhelmed. The extra time given can translate to more online sales for your business. 

4. Run Google Ads

“If you don’t frequently run Google Ads, you should during the holidays,” says a representative from Boutique Film Lab. Running paid ads can bring in a lot of traffic especially during the holidays since shopping is mostly done online these days. Create attractive ads that are eye-catching to get users to click through to your site. Holiday shoppers are looking for good deals, so advertise any major sale you’re running to target relevant users on Google. The holidays are the busiest time of the year for shopping and e-commerce transactions make up a majority of sales. 

Don’t let your promotional efforts go to waste this year. Use these holiday marketing tips to make the most of the busy holiday shopping season. We hope your sales go through the roof this year with a successful holiday marketing campaign. 

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